Mustached Americans generally don’t pay much attention to ketchup brands. We simply use what is nearby, add hot sauce, and then add more hot sauce.

But then we were contacted by Sir Kensington’s Gourmet Scooping Ketchup about a new video they’ve produced, saying it would appeal to the sexually dynamic Mustached American community.

Indeed, while we don’t know what “gourmet” means, and Sir Kensington’s is not a meat-based ketchup — and people of Mustached American heritage exist on meat and meat alone — we thought it was worth sharing with you because, at the very least, Sir Kensington himself has a nicely styled handlebar.

Carry on.