Reliving A Decade of Mustache

On November 7, 2016, by AMI Staff

While founded in 1965, the American Mustache Institute (AMI) first entered the public consciousness in 2006, exploding onto the scene in a cloud of rugged good looks at a time when facial hair was deemed unacceptable in broader social and professional circles.

Over the past decade, AMI’s militant advocacy and laser cocksmanship changed the way sexually dynamic mammals perceive and accept mustaches, beards and goatees — and the impact has dramatically enhanced rugged good looks on a global scale while ushering facial hair into popular prominence to the point where douchebags like Ryan Seacrest and Joe Buck now wear beards.

To commemorate the 10-year-period, earlier this Fall AMI held a “Decade of Mustache” celebration — including an honor ceremony at Busch Stadium put on by the St. Louis Cardinals — which we now are revisiting in video.


beard, moustache, facial hair