Latest Official American Mustache Institute Research
Saving and Spending Patterns of Mustached Americans
White paper commissioned by the American Mustache Institute and Quicken. Study conducted by Menjou-Bärtchen Research Consultants
September 2009 - The spendthrift consumer habits of Mustached Americans have left many in the community with fewer savings than bearded and shaven Americans, research concludes.
Despite being on average higher earners, it is the lavish Mustached American lifestyle that is the key contributor to lower savings by people of Mustached American descent. This study shows that nearly all discretionary income of Mustached Americans is spent on entertainment, household disposables, bottled beverages, and luxury items.
Quicken and the American Mustache Institute (AMI) commissioned Menjou-Bärtchen Research Consultants to conduct a survey during the first six months of 2009 using a random sample of 2,000 Mustached Americans, 2,000 bearded Americans, and 2,000 clean-shaven Americans. Researchers asked participants to freely respond to questions about their income and spending habits.
READ THE FULL WHITE PAPER (PDF, 120K)
Past American Mustache Institute Research
Mustache Manifesto - by Adam Schmidt
Mustache In Art - by Aviva Rowley (PDF)
Patrick Burke: History and Evolution of the Mustache
Mustache Acceptance Bar Chart (PDF)
