AMI recently reported on the power couple of Jeff Fisher and Stan Kroenke, and the historical implications of Fisher becoming the new St. Louis Rams head coach.

Today, ironically on the birthday of one of the greatest Mustached Americans in history, AMI chairman Dr. Aaron Perlut appeared on KTVI FOX-2 in St. Louis to further discuss the inherent power of the lower nose sweater and what can be expected from Fisher’s reign in the shadow of the world’s largest mustache — the Gateway Arch.

To see the video, click on the photo below.