Gillette’s Summer Job Duo Query Mustached Americans

On September 7, 2010, by AMI Staff

For the 12 consistent readers of this blog, you’ve seen the American Mustache Institute’s review of the Gillette ProGlide razor, and part of the marketing for that product, which came out this past June, was it’s Ultimate Summer Job campaign. As part of Summer Job, contest winners Jason Zone Fisher (men should not have three [...]

‘Stache Scale Analysis: Gillette’s Fusion ProGlide Challenge

On May 18, 2010, by Dr. Abraham Jonas Froman

While many consumer product manufacturers have coming knocking on the doors at AMI’s St. Louis administrative campus in recent years — searching for a gateway to the Mustached American community and its vast consumer spending habits — the good people at Procter & Gamble have ignored our demographic. This has surprised us, of course, as [...]

AMI Takes Gillette’s Fusion ProGlide Challenge

On May 18, 2010, by AMI Staff

While many consumer product manufacturers have coming knocking on the doors at AMI’s St. Louis administrative campus in recent years — searching for a gateway to the Mustached American community and its vast consumer spending habits — the good people at Procter & Gamble have ignored our demographic. This has surprised us, of course, as [...]