'Stache Scale Analysis

The staff and administration of the American Mustache Institute review products, music, film and other aspects of pop culture.

Aaron Rodgers Breaks New Ground with Off-the-Charts ‘Mustache Extraordinary Rating’

On December 6, 2013, by Abraham Froman

This piece has been contributed by noted scholar and alleged (but never convicted) loiterer Matt Baron. ——— Without a question, Green Bay Packers quarterback Aaron Rodgers has established himself as one of the greatest gridiron leaders of all time: a Super Bowl ring, Most Valuable Player selections for the regular season and Super Bowl, three [...]

‘Stache Scale Analysis: Winter Alcoholism Series

On March 19, 2013, by AMI Staff

The American Mustache Institute’s March 2013 ‘Stache Scale Analysis focuses on the “Winter Alcoholism Series” and samples products from Naked Rebel Winery, Salute American Vodka, Iron City Brewing, and Pink Panda Cellars.

AMI Presents 2011 Mustached American Holiday Gift Offerings

On December 10, 2011, by AMI Staff

In 2010, the American Mustache Institute’s holiday gift guide video gave you suggestions ranging from upscale shavers and brushes from West Coast Shaving, mustache bottle accoutrements from Flat Lab Designs, The Moustache Calendar, and some girly winery that only Dave Navarro would enjoy. The 2011 holiday gift guide video, shot by the good folks at [...]

INeedAHandJob: Perfect Gift For the Mustached American

On September 15, 2011, by AMI Staff

Looking for a great gift for a Mustached American? The American Mustache Institute conducts this ‘Stache Scale Analysis and provides an official endorsement for the new Hand Job product offering from INeedAHandJob sure to put a smile on anyone’s face. Just watch this brief informercial for more details.

New Film “Shift” Features Staples: Mustaches, Guns, Drag Racing

On August 1, 2011, by AMI Staff

The forthcoming film “Shift” is a classic tale of Mustached Americana. Boomer Honeycutt is a drag racer. He has a durable, Chevron-style mustache adorned by a high quality mullet. His lone quest is to escape his father’s shadow and become the next drag racing Classic Gear Jammers Champion. And did we mention Boomer also likes [...]

Mustached American Holiday Gift Ideas

On December 20, 2010, by AMI Staff

This Saturday is Santa Claus’ birthday, and of course that means capitalism is in full swing. So the American Mustache Institute offers a ‘Stache Scale Analysis of some high quality gift ideas for the Mustached American in your life. No, we were not self serving — we didn’t include high quality merchandise from our own [...]

Analysis: ‘Stache the Book An Amusing Read

On October 13, 2010, by AMI Staff

The American Mustache Institute’s ‘Stache Scale Analysis today examines Terry Taylor’s newly published “‘Stache: Frivolous Facts & Facies About That Space Between the Nose And Lip,” a book that people of Mustached American heritage are sure to notice. It’s an homage to the sexually adventuresome Mustached American way of living, as well as being a [...]

‘Stache Scale Analysis: ‘Stache the Book

On October 13, 2010, by AMI Staff

The American Mustache Institute’s ‘Stache Scale Analysis today examines Terry Taylor’s newly published “‘Stache: Frivolous Facts & Facies About That Space Between the Nose And Lip,” a book that people of Mustached American heritage are sure to notice. It’s an homage to the sexually adventuresome Mustached American way of living, as well as being a [...]

‘Stache Scale Analysis: Hardee’s Chicken Tenders

On July 28, 2010, by AMI Staff

As part of the American Mustache Institute’s ‘Stache Scale Analysis series — which as you may recall is part of AMI’s effort to sample products developed for people of Mustached American hertiage — Dr. Aaron Perlut recently stopped by a Hardee’s location in downtown St. Louis to analyze the restaurant chain’s new hand breaded chicken [...]

AMI Takes Gillette’s Fusion ProGlide Challenge

On May 18, 2010, by AMI Staff

While many consumer product manufacturers have coming knocking on the doors at AMI’s St. Louis administrative campus in recent years — searching for a gateway to the Mustached American community and its vast consumer spending habits — the good people at Procter & Gamble have ignored our demographic. This has surprised us, of course, as [...]

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