'Stache Scale Analysis

The staff and administration of the American Mustache Institute review products, music, film and other aspects of pop culture.

‘Stache Scale Analysis Product Review: Wolfman Whiskers Impressively Enters Facial Hair Grooming Fray

On June 28, 2018, by AMI Staff

As a leading voice in the global free facial hair and pro-handsomeness movement, we have a unique front-row seat in looking at products and services of interest to people of facial hair. Amongst the fastest growing consumer product verticals, the market for facial hair grooming products such as mustache and beard waxes and balms is [...]

2016 Winter ‘Stache Scale Analysis

On November 30, 2016, by AMI Staff

The American Mustache Institute’s Winter 2016 ‘Stache Scale Analysis focuses on a shave lotion designed by a rocket scientist from MIT, a burger-taco hybrid, and a protective porcelain drinking chalice designed to keep one’s ‘stache and shirt free of coffee stains and the subtle aroma of Kahlua in the morning. Mavericks Shaving Trifecta is a [...]

‘Stache Scale Analysis: Laugh.ly a Hit as Double Minority Louis C.K. Most Streamed Comic

On August 11, 2016, by AMI Staff

It’s an understood reality that Louis C.K. leads the life of a double minority: A person of Mustached American heritage and a ginger. Indeed, if you added in his mid-section heft and baldness to the mix, without his celebrity his standing would be that of a one-eyed horseshoe fitter at best in broader society. But [...]

Dollar Beard Club Scores With Laser Cocksmanship

On July 6, 2015, by AMI Staff

You’ve certainly heard of the Dollar Shave Club. You  know them because, in theory, they stand against the sexually dynamic Mustached American lifestyle — although in reality they do, in fact, support the Mustached American community. More relevant, however, have you ever heard of the Dollar Beard Club? Their mission entails, “Giving your beard the [...]

Aaron Rodgers Breaks New Ground with Off-the-Charts ‘Mustache Extraordinary Rating’

On December 6, 2013, by AMI Staff

This piece has been contributed by noted scholar and alleged (but never convicted) loiterer Matt Baron. ——— Without a question, Green Bay Packers quarterback Aaron Rodgers has established himself as one of the greatest gridiron leaders of all time: a Super Bowl ring, Most Valuable Player selections for the regular season and Super Bowl, three [...]

‘Stache Scale Analysis: Winter Alcoholism Series

On March 19, 2013, by AMI Staff

The American Mustache Institute’s March 2013 ‘Stache Scale Analysis focuses on the “Winter Alcoholism Series” and samples products from Naked Rebel Winery, Salute American Vodka, Iron City Brewing, and Pink Panda Cellars.

AMI Presents 2011 Mustached American Holiday Gift Offerings

On December 10, 2011, by AMI Staff

In 2010, the American Mustache Institute’s holiday gift guide video gave you suggestions ranging from upscale shavers and brushes from West Coast Shaving, mustache bottle accoutrements from Flat Lab Designs, The Moustache Calendar, and some girly winery that only Dave Navarro would enjoy. The 2011 holiday gift guide video, shot by the good folks at [...]

INeedAHandJob: Perfect Gift For the Mustached American

On September 15, 2011, by AMI Staff

Looking for a great gift for a Mustached American? The American Mustache Institute conducts this ‘Stache Scale Analysis and provides an official endorsement for the new Hand Job product offering from INeedAHandJob sure to put a smile on anyone’s face. Just watch this brief informercial for more details.

New Film “Shift” Features Staples: Mustaches, Guns, Drag Racing

On August 1, 2011, by AMI Staff

The forthcoming film “Shift” is a classic tale of Mustached Americana. Boomer Honeycutt is a drag racer. He has a durable, Chevron-style mustache adorned by a high quality mullet. His lone quest is to escape his father’s shadow and become the next drag racing Classic Gear Jammers Champion. And did we mention Boomer also likes [...]

Mustached American Holiday Gift Ideas

On December 20, 2010, by AMI Staff

This Saturday is Santa Claus’ birthday, and of course that means capitalism is in full swing. So the American Mustache Institute offers a ‘Stache Scale Analysis of some high quality gift ideas for the Mustached American in your life. No, we were not self serving — we didn’t include high quality merchandise from our own [...]

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