Mustache Institute Distances Itself from Kroenke’s Lip Sweater

On January 13, 2016, by AMI Staff

In a somber gathering today inside the viewing area at the top of the world’s largest mustache — the Gateway Arch — the American Mustache Institute sought to distance itself from Mustached American St. Louis Rams owner Stan Kroenke after the National Football League announced it would allow the team to abandon St. Louis for [...]

Mobile Mustache Unit Hits St. Louis

On October 23, 2013, by AMI Staff

Day 1 – October 22, 2013 The Mobile Mustache Unit hit St. Louis today, promoting the WORKPLACE MUSTACHE STUDY, a collaborative examination of facial hair discrimination in the workplace between the American Mustache Institute and Wahl Trimmers. If you want to follow the Road to Stache Bash, here’s the schedule:  

Mobile Mustache Unit to Ride Through 8-City Tour Through “Mustache Belt” of U.S.

On October 22, 2013, by AMI Staff

To promote the WORKPLACE MUSTACHE STUDY — a collaborative examination of facial hair discrimination in the workplace between the American Mustache Institute and Wahl Trimmers — four ruggedly attractive Mustached Americans are embarking on an 8-city tour between Oct. 22 – 26 in the Mobile Mustache Unit. The tour will stop through what is known [...]

Former Goulet Winner Axford Heads to Greener Pastures in St. Louis

On August 30, 2013, by AMI Staff

The St. Louis Cardinals acquired right-handed reliever John Axford – best known as the American Mustache Institute’s 2011 Robert Goulet Memorial Mustached American of the Year — from the Milwaukee Brewers on Friday for a player to be named and a can of spiced pork products. The 30-year-old Axford received the prestigious Goulet award despite being a communist Canadian citizen, having been [...]


On July 12, 2013, by AMI Staff

AMI leaving shadow of world’s largest mustache in St. Louis for Pittsburgh and bringing annual ‘Stache Bash celebration on Oct. 26 St. Louis Mayor seeks to lure National Association of Soul Patches to replace AMI PITTSBURGH (July 12, 2013) – The American Mustache Institute today announced its first change in leadership since 1989, along with plans [...]

Mustache Interview With Captain James T. Hook

On April 8, 2013, by AMI Staff

At the American Mustache Institute, we often speak to the “Mustached American experience.” But there are people of facial hair in other nations, and for that matter, other planets — like Never Never Land. So when we found out that the real mustache icon Captain James T. Hook was playing himself in the touring production of [...]

St. Louis’ HandleBar Prepares for Mustache March Madness Party

On March 20, 2013, by AMI Staff

Do you live in or within driving distance of St. Louis, have an impressive lower nose forestry unit, a bulky beard, or maintain an affinity for the men and women who live a sexually dynamic lifestyle of facial hair? Well then you’ll want to head to the HandleBar in St. Louis’ Grove Neighborhood on Saturday, [...]

Confessions of a Bare Lipped Mortal

On November 10, 2011, by AMI Staff

As I stepped out of the shower this morning and gazed at myself in the mirror with my ever-present empty feeling, I am once again reminded that something is missing from my face and fall even further into my deep, dark depression.  God has been kind to me and given me almost every facial tool [...]

A Look Back at Previous ‘Stache Bash Events

On October 17, 2011, by AMI Staff

Each year near Halloween, the American Mustache Institute brings together the clean shaven mortal community with the sexually dynamic Mustached American people to raise money for charity, consume irresponsible amounts of booze, and look silly. The event is called ‘Stache Bash, and this year’s event is right around the corner — October 28 in Chicago [...]

St. Louis Ranked 10th Amongth Manliest Cities Due to AMI’s Presence

On September 2, 2011, by AMI Staff

With the American Mustache Institute set to release its inaugural “America’s Most Mustache-Friendly Cities” report looking at the best places to live and work for people of Mustached American heritage — Sperling’s BestPlaces and snack food Combos have released what they found to be “America’s Manliest Cities.” The report put St. Louis in 10th place [...]