American Mustache Institute

Protecting the rights of, and fighting discrimination against mustached Americans, by promoting the growth, care, and culture of the mustache.

About AMI

Founded in 1965 and committed to battling a demonstrated discriminatory culture against people of Mustached American heritage, the American Mustache Institute is the world’s leading facial hair advocacy organization and think tank protecting the rights of, and fighting discrimination against, Mustached Americans and all peoples of facial hair by promoting the growth, care and culture of the lower nose forest.

Broadly considered the bravest organization in the history of mankind behind only the U.S. military and the post-Jim Henson Muppets, the Institute serves as the ACLU of the downtrodden Mustached American people, making its headquarters in the City of St. Louis, as it is home to the world’s largest mustache – the Gateway Arch.

AMI continues to battle negative stereotyping that has accompanied the mustache since those glory years of the 1970s – the peak of mustache acceptance – fighting to create a climate of acceptance, understanding, flavor saving, and upper lip warmth for all mustached Americans alike.

Read the detailed history of the American Mustache Institute and the long-standing pattern of discrimination here.


*The American Mustache Institute is a subsidiary of Side Project, Inc., a 501(C)(3) nonprofit organization. For more information about Side Project please call 800-330-5807 or email



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