Dept. of Mustached American Research

The American Mustache Institute's Dept. of Mustached American Research provides strategic insights into the global facial hair community by leveraging cutting-edge tools and monitoring progressive trends in behavioral economics and global anthropology

2016 Winter ‘Stache Scale Analysis

On November 30, 2016, by AMI Staff

The American Mustache Institute’s Winter 2016 ‘Stache Scale Analysis focuses on a shave lotion designed by a rocket scientist from MIT, a burger-taco hybrid, and a protective porcelain drinking chalice designed to keep one’s ‘stache and shirt free of coffee stains and the subtle aroma of Kahlua in the morning. Mavericks Shaving Trifecta is a [...]

Facial Hair Growth & Testosterone: Power Bearding Propagates Deeper Reservoir of Manliness Than Tackling, Hitting Ball, Soccer

On March 2, 2016, by AMI Staff

Tackling a quarterback or belting a 400-foot home run has long been considered among the manliest of activities, but new science from the American Mustache Institute Dept. of Integrated Data, Research and Laser Cocksmanship (IDRLC) discovered that growing “thick, bush-like swaths of facial hair” significantly increases testosterone levels, far more so than less strenuous competitive activities [...]

Beard Styles Submitted By Braun

On July 15, 2015, by AMI Staff

Apparently Braun is trying to reach the sexually dynamic Mustached American community in an attempt to articulate the most common facial hair for today’s man of rugged handsomeness and laser cocksmanship per the following infographic. For now, we’ll allow it.

The Workplace Mustache Study

On November 16, 2013, by AMI Staff

OVERVIEW In 1991 researchers J.A. Reed and E.M. Blunk published the “Effects of Cranial and Facial Hair on Perceptions of Age and Person,”in the Journal of Social Psychology. Among other findings, they determined managers tended to hire men with facial hair while suggesting mustaches were not favorable to all professions, with clean-shaven men seen as more reliable in roles [...]

STACHE Act: The Mustached American Tax Incentive

On April 15, 2010, by AMI Staff

*Download the complete White Paper here. The social and environmental benefits to mustache growth and maintenance provide a service to the U.S. economy. And thus, noted tax policy professor Dr. John Yeutter and the American Mustache Institute propose the Stimulus To Allow Critical Hair Expenses, or the STACHE Act – which would provide up to [...]

White Paper: Saving and Spending Patterns of Mustached Americans

On September 30, 2009, by AMI Staff

Commissioned by the American Mustache Institute and Quicken Online Study conducted by Menjou‐Bärtchen Research Consultants To download full White Paper, click here. ____________________________________________________________________ September 2009 The spendthrift consumer habits of Mustached Americans have left many in the community with fewer savings than bearded and shaven Americans, research concludes. Despite being on average higher earners, it [...]

Mustache Manifesto

On December 30, 2008, by AMI Staff

*On Dec. 1, 2008, the following manifesto was submitted to the American Mustache Institute by Adam Schmidt, an AMI member in good standing. Foreword In September of 2006 some college friends and I started planning a reunion of sorts in Bloomington, IN and thought mustaches would be the theme of the weekend.  Our wives, girlfriends, [...]

The Importance of the Beard and Mustache in Art

On April 26, 2008, by AMI Staff

*On April 26, 2008, the following manifesto was submitted to the American Mustache Institute by Aviva Rowley, an AMI member in good standing.  A copy of this document can be downloaded here. While walking down a corridor in his New York hotel one day, Igor Stravinsky [and his wife] encountered Salvador Dali – who suddenly [...]

The History & Evolution of the Mustache

On January 21, 2008, by AMI Staff

*On Jan. 21, 2008, the following manifesto was submitted to the American Mustache Institute by Sir Patrick Burke of New Jersey, an AMI member in good standing. A copy of it can be downloaded here. “A mustache is a terrible thing to shave.” Truer words have never been spoken. If you are of the male [...]

AMI Comparison Chart

On January 1, 2007, by AMI Staff

The American Mustache Institute, as one of many organizations with the acronym “AMI,” recently conducted a comparison amongst AMI-based organizations including The Association of Medical Illustrators, American Megatrends, Inc., and AMI Communications. Our researchers did not include mention of Association Montessori Internationale, the American Meat Institute, nor AMI Club Wear, which bills itself as “sexy [...]

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